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Most coffee plants are naturally shade-grown as it tends to flourish as part of the understory in tropical rainforests. Allowing it to grow this way contributes to the biodiversity of the forests, protection of bird habitats (in Negros, we help protect the Bleeding Heart Pigeon) and additional benefits for the small coffee farmers (such as additional harvest in fruit and nuts, less exposure to toxic chemicals and lower production costs). It also contributes to the fight against climate change because allowing more plants to grow means that more carbon is sequestered in the soil. Because the demand for coffee is high, many producers have turned to sun-grown coffee to meet it. But growing coffee this way necessitates the use of pesticides and harmful chemicals to help it grow. At the same time, it requires leveling the forests, which depletes many natural ecosystems of plant and animal life. By choosing to purchase shade-grown coffee, you are not only getting to savor delicious naturally flavored coffee, but are part of a bigger movement to protect the environment or, in this case, the homes of many living organisms.

Each red coffee cherry is selectively handpicked to ensure the best quality control. Because they’re allowed to mature more slowly in the shade, the natural sugars increase and enhance the coffee’s flavor.


This affordable Certified Organic coffee is made of good quality, with a distinctive flavor that pleases the tongue. With each sip, you can be sure you’re drinking the local best and doing your part to help the environment and your fellow Negrenses. Our certified organic varieties include the Negrense Blend (Robusta) and the Mt. Kanlaon Blend (Arabica

and Robusta).



Mt. Kanlaon Organic Coffee offers a high-toned aroma. In the cup, it is smooth and creamy in mouthfeel, full-
bodied, and complex yet well balanced in flavor with a long and flavor-saturated finish

Mt. Kanlaon organic coffee are grown at the foot of the Mt. Kanlaon volcano in Negros Island, under its shaded trees and rich volcanic soils. Mt. Kanlaon is the highest peak in Central Philippines and is considered to be one of the few remaining wilderness areas in the country.


Today, Mt. Kanlaon still harbors a good number of endemic wildlife species, both flora and fauna. Shade grown coffee is part of the understory of the beauty of the rainforest natural environment


ORIGIN: Mt. Kanlaon Area (La Castellana, Moises Padilla, Isabella)
VARIETY: Bourbon Arabica & Organic Robusta

SHADE GROWN: Yes (Rustic)
ROAST : Medium-Dark
BEAN DESCRIPTION: Medium-dark; oil spots at the surface.
AROMA: Rich and chocolaty
ACIDITY: Low-acidity=smooth
BODY/MOUTHFEEL: Full-bodied/creamy
FLAVOR: Balanced
FINISH: Long and clean finish that is slightly bittersweet
NOTES : Hint of dark chocolate


"Mt. Kanlaon Organic Coffee offers a high-toned aroma. In the cup, it is smooth and creamy in mouthfeel, full-bodied, and complex yet well balanced in flavor with a long and flavor-saturated finish"

Available in 350g Zip Foil Pack (Equivalent to 70cups per pack or 5g per cup)

Mt. Kanlaon Premium Blend Organic Coffee


Growing coffee the organic way means using shade-grown or rainforest-grown methods. This allows coffee plants to flourish as a natural part of the understory in tropical rainforests. In effect, the biodiversity of the
rainforest ecosystem is encouraged and protected – while the flavor and nutritive benefits of coffee increase.
Each time you drink a cup of coffee made from one of our blends, you’re
getting the best locally grown coffee, helping out the local producers and the environment all in one.
Fresh Start’s Organic Coffee Blends: Negros Island Rainforest Coffee
Fresh Start coffee is made from coffee trees planted by various mountain communities in the remaining forested areas of Negros Occidental, including Sag-ang in La Castellana and Yubo in La Carlota. The production process follows NISARDS protocol for quality control, assuring you that it is grown naturally.

Our varieties are certified organic by NICERT, with a production process traceable from coffee to cup. We grow our coffee trees organically, without using chemicals or pesticides. Every time you sip a cup of Negros Island Rainforest Coffee, you become an integral part of the following

  • The growth of natural biodiversity in the rainforests
  • The formation of healthier soil
  • The increase of forest cover
  •  Protection of watersheds
  • Contributing to the fight against climate change
  • Allowing small farmers to lessen production costs
  • Preventing small farmers from being exposed to toxic chemical pesticides and fertilizers
  • Providing means of additional income for the coffee farmers (such as fruits and nuts)

This ensures the growth of biodiversity and healthy soils. Because we promote “shade-grown” coffee trees, we are also supporting the increase of forest covers and protect our watershed areas.

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