Fresh Start offers its own varieties of colored rice, cultivated using sustainable organic farming practices that don’t involve harmful chemicals, pesticides or fertilizer. In other words, Fresh Start aims to protect the environment by using natural and environment-friendly methods in cultivating colored rice varieties.
It is also important to note that going organic tends to increase the yield significantly after some long-term use.
It is also a known fact that taste and aroma of Fresh Start certified organic colored rice varieties tends to be distinctive from the conventional, and is usually voted as tastier.

  • No Chemicals! No Pesticides! No Preservatives!
  • Heirloom varieties
  • Available in Whole Grains
  • Fair trade (Grown by Small Farmers)
  • Certified Organic


Brown Rice: Whole Grain
Brown/red rice is unpolished whole grain, milled to remove the hull from the kernel but retain the rice bran layer and the germ. This gives it a nutty flavor and a chewy texture. This variety also has a lower glycemic index; it’s also more nutritious because the bran is rich in vitamins, minerals and fiber.
This variety is grown by small farmers committed to good health, quality foods, ethical fair trade and eco-friendly sustainable farming practices.

  • Next common variety after white r